Loveshack Fancy Brand Audit
Vanderbilt University – Master of Marketing Program

As part of a comprehensive brand strategy course at Vanderbilt University, I collaborated with my team to create a full-scale brand audit of Loveshack Fancy, a luxury lifestyle brand known for its romantic aesthetic and vintage-inspired collections. This project involved analyzing the brand’s identity, target consumer segments, competitive landscape, and digital presence. Our team delivered strategic recommendations focused on expanding market share while preserving brand equity.

Key highlights included:
• Conducting a full SWOT analysis and visual identity audit
• Mapping brand positioning within the competitive set
• Identifying growth opportunities across product lines and platforms
• Presenting actionable insights to enhance customer connection and storytelling

This work sharpened my skills in strategic brand storytelling, consumer insight analysis, and luxury brand management.